Manging Capability Essay Example | Topics and Well Written Essays - 3250 words

Manging Capability - Essay Example China’s involvement with Bahrain is intriguing, especially because China sees companies such as MENA Telecom as key to a burgeoning market in the Middle East. This Chinese influence regarding telecommunications will be discussed here. Introduction Gutenberg’s invention of the printing press has caused vast changes in information sharing especially during the age of industrialization. Just as the printing press changed the way books, and thus knowledge, were disseminated, the Internet has also had a large impact on the way people communicate in this age. The youngest among the different forms of media present in this time, the Internet has rapidly evolved into one of the most popular media that has changed the way people all over the world share information. In a research by Anmuth et. al for the Lehman Brothers Internet Data Book (2008)1, the Internet ranked second with radio among the most utilized media, both garnering 19% behind television’s 33% consumption sh are. ... Wave 3 (2008)2, a global study by Universal McCann on the Internet as a social medium, identified the most popular activities that Internet users do when they log online. These activities range from watching and uploading videos online, reading and updating blogs and maintaining accounts on social networking sites. These activities changed media users from mere passive audiences, to producers of information. Thus, it is safe to assume that the Internet and other forms of electronically-mediated communications are a staple of everyday life.3 However, one of the biggest untapped markets for the development of the Internet is China. Studies reveal that there have been a rapid growth in Internet user in the People's Republic. From 670,000 Internet users in 19974, Chinese citizens who logged onto the Internet increased to 2.1 Million in just two years.5 A decade ago, a report by the China Internet Network Information Center (CNNIC) revealed the Internet statistics of the country: 8.92 mil lion computers that can access the Internet used by 22 million users.6 The report also identified 265, 405 sites and domains with Internet suffixes such as .org, .cn or .com.7 Internet-based businesses have turned their efforts towards penetrating the vast Chinese market. In 2000, China generated U.S. $9.32 billion in E-commerce revenue with U.S. $9.27 billion of this coming from business to business transaction and the remaining U.S. $47.1million from everyday Internet consumers.8 And with China's Internet population reaching 384 million by the end of 2009 and increasing to 420 million9 by the middle of 2010, these numbers reinforce analysts' claim that China is the next lucrative Internet and mobile market in the world, surpassing even both Europe and the United

Corporate Social Responsibility Essay Example for Free

Corporate Social Responsibility Essay Corporate social responsibility (CSR) is the idea that businesses conduct business practices for the social good while they pursue economic goals. It refers to operating a business in such a manner that all social environmental impacts that are created are then accounted for. Both market and nonmarket stakeholders expect businesses to be socially responsible. (Business and Society) It is a commitment to developing policies that integrate responsible business practices into daily operations, and to report on the progress made toward the implementation of these practices. (As you sow, 2011) So why is this so important? Some see this work as charity, philanthropy, or an allocation of resources that could better be donated by shareowners themselves, but to us, it is a vital investment in our future, essential to our top-line and bottom-line business success. Dunn, Hewlett Packard Senior Vice President for Global Citizenship Richard Murphy references a study, done in 2003 of buyer/supplier relationships, in his article â€Å"why doing good is good for business.† The study found a strong correlation between trust and procurement costs. The least trusted buyers in the study incurred procurement costs that were five times higher than the cost of most trusted buyers.† This statement alone shoes the value of social responsibility and how it now only impacts consumers views on the company but the relationships firms foster with suppliers. It is simply good for business. Throughout this report we will evaluate the importance of CSR and how it affects the firm and the impact the firm has on the community from and environmental perspective. A study performed in 2003, by researchers at the university of Iowa, evaluating the relationship between corporate social responsibility and firm performance; concluded â€Å"Corporate virtue, in the form of social responsibility and, to a lesser extent, environm ental responsibility is likely to pay off.† 1 After all it green is the color of money. It pays to go green this day in age. Going Green: Environmental Considerations Deseret Digital Media, also referred to as DDM, is an online internet conglomerate in the intermountain west. Being a media company, I’m sure much like others, environmental consideration are certainly a thought but not highly acted upon due to the â€Å"minimal† impact that online media has to the environment. While DDM has a strong company mission and culture, in which they excel and positively impact the community, they do little in means of protecting the environment. They are constantly in the public eye in their operation area due to their user base which leads me to believe that going â€Å"green† would only be a beneficial think for business. be good for business. Mark Orlitzky, Frank Schmidt, and Sara Rynes, â€Å"Corporate Social and Financial Performance: A Meta-analysis,† Organization Studies, 2003, pp. 403–41. Also investigating this issue are Marc Orlitzky and John D. Benjamin, â€Å"Corporate Social Performance and Firm Risk: A Meta-analytic Review,† Business Society, 2001, pp. 369–96; and for a contrarian view see Idris Mootee, â€Å"The Impact of Corporate Social Responsibility—From Creating Customer Goodwill to Influencing Social Standards,† Futurelab, blog.futurelab.net/2008/12. ENVIRONMENTAL CONSIDERATIONS We only have one earth, and one ecosystem. We each need to do our due diligence in protecting that ecosystem. Understanding the earth’s carrying capacity, how fast resources are being used and what we are doing to change that, can only positively affect our world ecosystem. Damaging any part of the ecosystem in one area can affect others in other parts of the world. (Lawrence Weber, 2010) Now human activity affects three major forms of natural resources; water, air and land. (Lawrence Weber, 2010) Deseret Digital Media can actively improve business practices and protocols to reduce the company’s impact on the usage of those three natural resources. Areas of impact below include but are not limited to: Water Resources: 3% of the water on earth is actually fresh. Only about one-tenth of 1 percent of the Earth’s water is in lakes, rivers, and accessible underground supplies, and thus available for human use. Water is, of course, renewable: Moisture evaporates from the oceans and returns to Earth as freshwater precipitation, replenishing used stocks. But in many areas, humans are using up or polluting water faster than it can be replaced or naturally purified, threatening people and businesses that depend on it. Humans are consuming/using water faster than it can be replaced or naturally purified, threatening those who depend on it. (Lawrence Weber, 2010) ï‚ § Considerations: DDM currently does nothing to maintain their water consumption. Currently the only consumption that is taking place is human usage by means of drinking water and restroom usage. Might not seem like a significant amount of consumption however; simple math, 100 employees x 64 ounces of drinking water = 6,400 ounces of water a day. While drinking water should not be regulated there are other ways to regulate water usage. ï‚ § Recommendations: A very simple concept used in all places, the restroom, can minimize water consumption quite significantly. Reducing the amount of usage by installing flushometeres. The current standard specifies that flushometers use no more than 1.6 gpf, though many manufacturers are shooting for 0.8 gpf (3 liters) 2. Urinals are also improving: The U.S. Department of Energys standards for urinals are currently at 1 gpf (3.8 liters)3. An important water-saving feature of commercial flushometers is that they can be designed to let users push a handle in one direction for liquid waste and another direction for solid waste. The latter would trigger a full flush while the former would trigger a partial flush. This dual-flush technology is becoming common other parts of the developed world, including the U.K. and Australia, though it has yet to become as popular in the United States. With wider use of these features, water efficiency is expected to improve for all toilet types. (Cancio, 2009) Air Pollutants/Energy Consumption: According to the American Lung Association (ALA) an estimate in 2008 reported that 125 million Americans, or 42 percent of the population, were breathing unsafe air for at least part of each year. (Lawrence Weber, 2010) This has to do with the pollutants that are being emitted into the air we are forced to breath. A major contributor the unsafe air and even more concerning; a major factor of Global Warming is the burning of fossil fuels that releases carbon dioxide. Not only do fossil fuels affect the air they also account for a huge percentage of the world’s energy source. 85% of the energy in the United States comes from fossil fuels by way of combustion of coal, oil and natural gas. (Lawrence Weber, 2010) Kohler. Power Lite Technology. (accessed December 11, 2009)http://www.us.kohler.com/tech/products/why_powerlite.jsp U.S. Department of Energy. Best Management Practice: Toilets and Urinals. Federal Energy Management Program. July 2009. (accessed December 16, 2009)http://www1.eere.energy.gov/femp/program/waterefficiency_bmp6.html Unfortunately the unlike water fossil fuels are nonrenewable energy sources. Even more concerning is that for every one barrel discovered for every three or four consumed. ((Lawrence Weber, 2010) 10) ï‚ § Considerations: When it comes to air pollution DDM luckily doesn’t have to worry about it as much, as say, a manufacturing facility. What needs to be considered more in depth is the amount of energy being used on daily basis. Being an internet company and hosting six websites 24/7, requires multiple servers and in turn a high consumption of energy. Along with traveling from coast to coast and using fossil fuel resources there are a few small â€Å"green† concepts that can be applied to reduce the amount energy being used. Deseret Digital Media has mentioned upgrading the hosting servers to protect the sensitive content, as well as, an energy saver. Recommendations: Something as simple as encouraging each employee to put their computers in an energy saving mode, turning computers in sleep mode or shut down when leaving for the evening. Updating IT equipment, and using energy saving light bulbs, are small changes that can make a sustainable difference. Land Waste: The United States produces an astonishing amount of solid waste, adding up to almost five pounds per person per day. Of this, 46 percent is recycled, composted, or incinerated, and the rest ends up in municipal landfills4. (Lawrence Weber, 2010) ï‚ § Considerations: While 46% is quite a large percentage there is more that can be done to protect the environment. Currently DDM has a small recycling program that is not widely publicized. While it is a great concept more needs to be done in order to encourage employees to use such programs. ï‚ § Recommendations: While having a small recycling program is a great concept more needs to be done encouraging employees. Posting flyers around the office, ensuring everyone is aware of the recyclable materials. DDM has numerous soda fountains throughout the building for their employees. Currently the drinking cups provided are Styrofoam that get thrown away regularly. Offering employees reusable hard plastic cups will help reduce the company’s carbon footprint and the amount of waste that is admitted into local landfills. ETICAL LEADERSHIP CONSIDERATIONS In simple terms what are ethics and how do they play a role in business? Ethics is a conception of right and wrong conduct. It tells us whether our behavior is moral or immoral and deals with fundamental human relationships—how we think and behave toward others and how we want them to think and behave toward us. Ethical principles are guides to moral behavior. (Lawrence Weber, 2010) Business ethics derive from the same moral compass. This generalized human trait is applicable to business and their ethical ideas and behavior within an organization. All areas of business, accounting, marketing and IT have to follow a certain standard of ethical considerations in operations. For this report in particular we will focus of ethical leadership and how they play a role in our green effort, with regards to social responsibility. Institutionalizing a code of ethics and ethical safeguards are grounds for encouraging environmental ethical performance. Institutionalizing a code of ethics encourages our employees to align with the company’s â€Å"green† mission (an articulation of our goals) and our societal obligations. By creating a strong code of ethics we are establishing expected behaviors among employees. Environmental Protection Agency, â€Å"Municipal Solid Waste in the United States: 2007 Facts and Figures,† www.epa.gov/epawaste. ethical behavior is extremely important because it will help to ensure that employees have predefined expectations of in office behavior and guidelines to follow in all functional areas of operation, as well as the companies green efforts. In the first line of the written mission statement form Deseret Digital Media (2012) it states, â€Å"The mission of Deseret Digital Media is to become the trusted digital voice in all of the markets we reach. This goal is part of our broader corporate mission to become â€Å"trusted voices of light and knowledge, reaching hundreds of millions people.†Ã¢â‚¬  They are trying to accomplish what any company is hoping to do as well, be a trusted place to come to for your product, service or information. To develop a strong presence in the market by adhering to the green policy suggested above, DDM can have a much greater impact on their local market. As much as it pays to be green, ethics pays as well. Below review the ethical leadership recommendations for each environmental issue discussed above. Water Resources: The water conservation suggestion presented above is a little bit more detailed and requires many parts in order to implement. To start management will need to get with building maintenance and even determine if this is possible to make such a change to the plumbing. From there the implementation process will take some time and patience leaving many toilets out of commission for a time. After the conversion process has been completed a company meeting will need to be held regarding how the new toilet process will work. It wont need to be in depth just a quick overview is needed and the importance and positive impact it will have on the community. Air Pollutants/Energy Consumption: With the recommendation above: Something as simple as encouraging each employee to put their computers in an energy saving mode, turning computers in sleep mode or shut down when leaving for the evening. Updating IT equipment, and using energy saving light bulbs, are small changes that can make a sustainable difference. A lot can be done by management’s actions. If management isn’t shutting down at the end of the night, and we have outdated equipment what makes employees inclined to want to save our resources. Leading by example and have management place their computers in an energy saving mode and sending a interoffice memo encouraging employees to do the same thing will definitely help reduce the amount of energy being consumed by DDM in a daily basis. As for updating the servers to be more energy efficient DDM is one step ahead of the game. They VP of Technology realized what an impact that would make and this suggestion is currently in process. Land Water: Since DDM has a tiny recycling program with limited recycling stations it would be suggested that management offer individual recycling bins to be stationed at each individuals workstation. This way it is more accessible/convenient for employees to recycle certain materials as opposed to throwing them into a waste bin, which will eventually be deposited into one of the nations landfills. This small step can mean great things for reducing the company’s carbon footprint. We want to accomplish just that by allowing consumers to feel safe buying our product and letting their children play with it. Their stakeholders are those who use media on a daily basis, while ours are children and parents of children who buy/use our toy collections. â€Å"All Deseret Media Companies are owned by The Church of Jesus Christ of Latter-day Saints. That ownership comes with a significant amount of trust and an expectation that we will align our actions to honor our owner. We want to work hard to demonstrate that we value our users and our marketplaces as well. To paraphrase the founder of largest the social media network in the world, We don’t create communities, they already exist. We know we have to earn the trust of the communities and individuals who choose to use our products. We are not perfect, but we want you to know that Deseret Digital is always working†¦Ã¢â‚¬  (Deseret Digital, 2012) We need to align our actions much like Deseret Digital Media is order to grow a successful business and maintain employee and customer satisfaction. MEASURING SUSTAINABILITY TRIPLE BOTTOM LINE Now that we have a solid suggestion for the implementation of our green movement, we need to ensure that it â€Å"makes sense† for the company. Not only in a socially responsible manner but also from a fiscal stand point. A common and effective way to measure environmental impact compared to the company’s financials is known as Triple Bottom Line Accounting (TBL). Triple Bottom Line is a concept that was first coined by John Elkington of SustainAbility in 1994, and it referred to the interrelated goals of economic prosperity, environmental quality, and social justice. He developed the TBL concept in context of the growing concern centered around sustainability. TBL added the social dimension to the corporate sustainability framework which had previously focused mostly on businesses’ environmental impacts. The next year, SustainAbility developed the 3P (People, Planet, Profits) formulation of the TBL. Elkingtons 1997 book, Cannibals with Forks: The Triple Bottom Line of 21st Century Business, helped launch the concept of the TBL among corporate leaders. (McNulty , 2012) The TBL concept provided a means of incorporating sustainability concerns within the traditional accounting framework familiar to and accepted by corporate managers. While there is no universally accepted means of practicing TBL accounting and reporting, the TBL framework is widespread in the business world. A 2008 survey by KPMG of the 250 largest companies in the world found that nearly 80 % of them issued corporate sustainability reports and that the large majority (77 %) of the companies reporting did so using the TBL standards developed by the Global Reporting Ini tiative (GRI). (McNulty , 2012) This concept enables the organization to effectively assess sustainability movements and performance. Furthermore the metrics provide managers with feedback to make more informed decision and displays a picture for employees to see exactly hoe their green efforts contribute to corporate sustainability goals. When making a decision to use the TBL the Global Reporting Initiative (GRI) is a great way to benchmark performance indicators for all three aspects; people, planet, and profits. The â€Å"people† component of the TBL refers to the social aspects of the an organization’s activites and impacts. In short it is meant to gauge the organizations impacts on and relations with its own employees, its suppliers and contractors, the communities within which the organization operates, and the organizations customers or clients. (McNulty , 2012) Since this is much harder to determine the social impact the ‘people’ component is slightly less developed so we aren’t going to focus too much on that. Compare to the ‘people’ aspect, with the â€Å"planet† component it is easier to measure environmental impacts. (McNulty , 2012) There are many metrics that contribute to the performance indicators used in the GRI. For the purposes of corporate sustainability, the Profits component of the TBL takes a broader view of an organizations economic impacts and evaluates the activities and impacts of a firm with respect to a wider array of stakeholders than just the firms owners. (McNulty , 2012) Below is an example of TBL principles: PowerStar, an electric utility company, is considering making an investment in a new power plant and is evaluating several options that use different technologies and would be located at different appropriate sites. The technologies being considered use different fuels and require different capital and labor inputs for construction and ongoing operations. In the past, PowerStar focused primarily on the financial returns associated with the different options. The firm has now adopted the TBL framework and is using a project evaluation matrix. This matrix evaluates how projects can be evaluated and trade-offs identified in terms of economic, social, and environmental impacts.

Kidneys :: essays research papers

Kidneys   Ã‚  Ã‚  Ã‚  Ã‚  In vertebrates, kidneys are the two major organs of excretion. Excess water, toxic waste products of metabolism such as urea, uric acid, and inorganic salts are disposed of by kidneys in the form of urine. Kidneys are also largely responsible for maintaining the water balance of the body and the pH of the blood. Kidneys play important roles in other bodily functions, such as releasing the erythropoietin protein, and helping to control blood pressure.   Ã‚  Ã‚  Ã‚  Ã‚  Kidneys are paired, reddish-brown, bean-shaped structures. They are about eleven centimeters long. Kidneys are located on each side of spine, just above the waist. They are loosely held in place by a mass of fat and two layers of fibrous tissue. It is believed that the kidney first evolved in the original vertebrates where freshwater organisms needed some means of pumping water from the body. The kidney became adept at reabsorbing glucose, salts, and other materials which would have been lost if simply pumped out of the body by a simple organ.   Ã‚  Ã‚  Ã‚  Ã‚  The cut surface of the kidney reveals two distinct areas: the cortex- a dark band along the outer border, about one centimeter in thickness, and the inner medulla. The medulla is divided into 8 to 18 cone-shaped masses of tissue named renal pyramids. The apex of each pyramid, the papilla, extends into the renal pelvis, through which urine is released from the kidney tissue. The cortex arches over the bases of the pyramids (cortical arches) and extends down between each pyramid as the renal columns.   Ã‚  Ã‚  Ã‚  Ã‚  Urine passes through the body in a fairly complex way. The initial site of urine production in the body is the glomerus. The arterial blood pressure drives a filtrate of plasma containing salts, glucose, amino acids, and nitrogenous wastes such as urea and a small amount of ammonia through the glomerus. Proteins and fats are filtered out of the plasma, to remain in the normal blood stream. The plasma is now called glorular filtrate. One-hundred to one-hundred-forty milliliters of this filtrate are formed each minute!   Ã‚  Ã‚  Ã‚  Ã‚  The filtrate passes along a convoluted tibule. The majority of the water content and some of the dissolved materials are reabsorbed through the walls of the tibule and back into the blood. Water, sodium, chloride, bicarbonate, and all glucose are reabsorbed into the bloodstream, yet products such as urea and ammonia remain in the tibule. During the final stage of the passage process, most of the remaining filtrate is selectively reabsorbed until only about one percent of the original filtrate is to be excreted as urine.   Ã‚  Ã‚  Ã‚  Ã‚  Urine is eventually collected in the kidneys. The urine is collected in

Books Were an Important Part of Life in the Late 18th Century Essay

Learning is one of important processes in human being life. It is self-evident that human development cannot stand without a proper learning. Since Learning provides unlimited Benefits, people should learn and experience it. The Reading is being reimagined over the time period. I’ll discuss about it later in this section. There are several ways that promotes Learning such as Books, electronic books, Movies, Periodicals such as Magazine, journals or Newspapers and Audio/Visual clips. Nowadays Libraries plays a critical role on keeping the Books alive due to the invention Mass media communications. I’ll talk further about this later in this section. Let’s take a closer look about Books. The book is one of the valuable sources of knowledge that provided numerous benefits, such benefits are it takes us into different worlds and cultures and it helps to learn other languages as well. So, we can tell that a book can be a truthful friend which helps to learn how to behave in practical life. Books cover different genres such as Comedy, Drama, Romance, Adventure, fiction etc. Director General of UNESCO addressed 1972 as the â€Å"International Book Year† and taking â€Å"Booking for all† as their Motto. UNESCO organizes a yearly event called â€Å"World Book day or International Day of the book† on 23th April every year worldwide to promote Reading, Publishing and Copyright. So we can understand How Important it is Reading in a life of Mankind. It was first celebrated on 23th April 1995. Writing believed to be developed between the 7th millennium BC and 4th millennium BC in china. Ancient people used to write using stones but wood was the first medium to write in the actual form of Book. From time to Time, the new technology inventions played vital part in the World. The Cambridge University Press was founded in 1534 and the first book was printed in 1583. Also the first press was founded in Cambridge, Massachusetts one of the North American British colonies in the year of Year 1639. Then first North American Public library was founded in Boston in the year of 1653. Eighteenth Century Americans were mainly interested in reading books about practical arts, religious and the politics as well. American does have a long tradition on reading habits since long back. Thus they are proved to be improved in vocal, public expressions both towards and against throughout reading skills. Novels are the entertaining seldom read by Americans in the 18th century. The nation’s first novel was published in the late 18th century. The first two novels to be published were Digges’ â€Å"Adventure of Alonso† and Brown’s â€Å"The power of Sympathy†. Women were also contributed to the success of Novels, Such writers were Susuana Rowson for her novel â€Å"Charlotte: A tale of truth†. This navel was re-issued under the title of Charlotte Temple, which sold more than million and half copies. The growth of novel reading grew rapidly towards the end of the year 1750. The main reason for the growth of novel readers was the rapid growth of the source of book materials such as book seller, public library and lending library. An average person was able to obtain their reading materials from booksellers, public libraries as well through lending libraries which were a cheaper option since they were able to rent the books for a small fee. Due to the vast number of readers between the year 1773 and 1798 the number of book trading companies as well as the number of public libraries grew rapidly at faster rate than the increasing population. While the population doubled in the period of 1790’s, the numbers of the circulating libraries were tripled. So in the late 18th century, the circulation libraries played a huge influence placing reading interest among the American public. Social libraries were able to expand their firms by joining the book selling companies and they were able to purchase and loan the books for a lower rate. By the year of 1790, books were the main source of entertainment, information and literature for an average person. According to the catalogues of the sellers, the percentage of fiction readers increased by nine percent between 1754 to 1765 and increased to thirteen percent between 1791 to 1800. Circulating Library catalogues contained fifty-eight percent fiction by the year of 1800 which was higher compared (twenty-eight percent) to the early 18th century. Though the books were little expensive at that period, the people were able to join in the circulating libraries for lower rate which is another proof that people were encouraged to read during this century. During the late 18th century, the book sellers showed interest requesting novels from their suppliers. As an example Robert Ben Winans (1975) states that â€Å"In 1801, a bookseller in North Carolina wrote to his supplier requesting that â€Å"Mr. Carey will be so obliging as to send as many of the Novels as he procure; it will be mutually our interest to keep a good collection, as the good folks her love light reading†. This letter accompanied an order called a -typical order of the period about 1800, which listed sixty-three books every one of them a novel†. (â€Å"The Growth of a Novel-Reading Public in Late-Eighteenth-Century America. Early American Literature. Vol. 9. No. 3 (Winter, 1975): 267-275. Print). This is a proof that tells the novels were read by rapidly growing people in the late 18th century. This period is described as Novel reading age. I strongly believe that books today have been replaced by other forms of mass communication such as Media, newspape r and magazine, Web. Though there were so many significant political, economic developments redesigned the new world, the dramatic and unprecedented centralization of the countries and their expansion, regulations and professionalization of the state forces are still appreciable. Every time a new invention strikes in mass communications, obviously the books had to compete with that invention. The first American newspaper called â€Å"Publick Occurrences, Both Foreign and Domestick† published in early 18th century. During the early 18th century, the weekly Newspapers acted as the means of carrying of intercolonial news and also the newspapers carried war news at that period . So people were interested in reading newspapers than Books at that period. Then the industrial era started from the nineteenth century initially with the telegraph applications. The first African-American newspaper was published in 1827 called the Freedom’s Journal. Also this has been followed by the inventions such as magazines, telegraph, printers, phonograph, postal discounted rates, photographic films and radio were in particular. So the century that belongs to the industrial revolution start for the mass media that affected the books and readers. Since the radio, television and movie inventions in the early 1900s, the information had started passing through voice than text form. People started feeling that listening to audio is more comfortable than reading. In 1980, first online newspaper was published on web . From time moves on, the physical form of book transformed in intangible form of text due the new inventions in this world. During the late 1980s, Information has transformed to digitalized manner and the revolution of Computer started striking the world. People believed that physically storing information was not safe, so they started storing information in digital code. In 1985, Voyagar Company stored books in CD-ROM which was the first step to the era of eBook. From then onwards, the learning has come to digital manner. Then the biggest bang to the book sales was the invention of the World Wide Web in the year of 1991. Then the first online blog was published in the year of 1997. Due to high volume of readers, authors showed an interest in writing online blogs. Convergence of Media (Video and Audio) introduced in the later 1990s. For example:-We can see presidential debates live on YouTube. So the information can be stored as Video or audio forms as well than the text form. Google has announced the Google Library Project which is digitalization of books in 2005. Nowadays libraries are playing an important role in preserving the books for the next generation. It is self-evident that physically books can’t long last because of the material and size. It is good in a way that if we store information in digital code it can long last than physically storing in a book. This generation people show interest in reading/learning, just the sales of the eBooks readers, pdf readers are the proofs. If we look into Amazon. com, we can see tons of EBooks and they also sell books as well. If we want, we can download the eBook instantly or else we have to wait till they ship it. Though the form of text (book) has changed due to new inventions, but the rate of readers has increased in the world. Earlier we had only text form but now we do have text, audio and video form as well. Nowadays people look for a better ways. I would say storing an eBook is far more convenient than carrying a book (physical book). Though the new innovation impacted the sales of the books (physical form), it’s good for the next generation to preserve the valuable information.

Analysis of the Rocking Horse Winner Essay

A literary analysis of ‘The Rocking Horse Winner’ by D H Lawrence cannot fail to mention the strong metaphor of the toy rocking horse itself. Other strong metaphors include the race horses and the idea of gambling in general.. The image of a boy rocking himself to illness and death on a toy horse suggests a powerful and upsetting metaphor for a child’s burning ambition and distress, and to understand the metaphor we must look more closely at the story itself. In â€Å"The Rocking-Horse Winner,† short story by D H Lawrence, a child gets the feeling that circumstances in his family are deteriorating financially and feels utterly powerless to improve the situation. He sees the bitterness of his mother’s discontent and tries to improve her lot, although she seems to pay him little regard. All her attention seems concentrated on a husband who, despite his efforts, can never provide enough for her insatiable appetite for material things. Horses in general, gambling on their races and in particular, the rocking horse itself become metaphors for the child’s ambition, and the driven quality of his determination to succeed – at all costs. The child, Paul, decides that there will never be means to support his family unless he assumes some sort of control himself. Paul decides to resolve the financial crisis through luck, chance, fate and gambling on horses. He thinks that he can divine winning horses in races by riding his own toy rocking horse. The horse metaphors suggest the themes of ambition in life turning to a blinkered disregard for the costs and consequences in a narrow given area, a drive bordering on obsession. Either by luck or by judgement, Paul actually starts to win money and hopes it will make his mother happy. What he doesn’t realise is that she is the sort of person whose appetite will simply grow and whose discontent is of her own making. The need for money just balloons out of control and family members start to put pressure on him. The strain of duty, loyalty, responsibility, guilt, repression and denial of affection and reward becomes so unbearable that he rides his rocking horse so madly that he gets sick and collapses as his chosen horse is about to win a famous race. D H Lawrence’s own relationship with his mother – one of love, but also of control – is relevant to the story too. In his drive to succeed, Paul echoes the need of the young Lawrence to please his own mother – and of course, highlights another form of ambition, that of her hopes and dreams for a gifted young son in avoiding the pit life and aiming for something arguably higher and more academic. The horse metaphor it seems, has deep roots in Lawrence’s own childhood.